More than Just a Delicious Snack Sink your teeth into crispy, chewy layers of plant-based protein. Vega® Protein Snack Bar is the delicious, feel-good, anytime snack. Brendan Brazier Vega co-founder and original formulator. Former professional Ironman triathlete & bestselling author. "No one can improve on the power of real, nutrient dense plant-based foods. Vega grew from my goal: to make plant-based nutrition easier for busy people. Since 2004, Vega has brought real, plant-based food ingredients together in purposeful combinations to help you get the nutrition your body wants, without compromise."