Ultra Tide Original Laundry Detergent. HE. 40 loads. Cotton. Attacks even 7 day old stains! For high efficiency machines. Boost the performance of your detergent. Tide, stain release, boost. For a boost of stain removal, whitening, and brightening. A pretreater that starts to remove stains before you wash. A clean you can trust. The makers of Tide do not manufacture any private label detergents. This package contains 40 loads (as measured to line 1 on scoop). The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment. The Seal of Cotton is a registered service mark/trademark of Cotton Incorporated. Paperboard made from 100% recycled paper (minimum 35% post-consumer). Safe for septic tanks. Contains no phosphate. Questions 1-800-879-8433. Visit us at www.tide.com. 2012 P&G.