Think all dish soaps are the same? Think again. Dawn Ultra has 2X more grease-cleaning power per drop,* so you can get through more dishes with less. No matter what you've got cooking in the kitchen, Dawn dishwashing liquid will leave your dishes squeaky clean every time. *Cleaning ingredients per drop vs. the leading competitior's non-concentrated brand. Helps fight germs on hands when used as a hand soap Contains 2X more grease-cleaning power (cleaning ingredients per drop vs. the leading competitor's non-concentrated brand) Breathe in the irresistibly fragrant aroma of apple blossoms; Dawn Antibacterial Dishwashing Liquid Dish Soap, Apple Blossom Scent