Tom's® of Maine Natural Wicked Cool™ Mild Mint Fluoride Toothpaste. Since 1970. ADA Accepted American Dental Association®. Fights cavities. Strengthens enamel. Freshens breath. Dye free. Made for kids 8+. "The ADA Council on Scientific Affairs' acceptance of Tom's of Maine Natural Wicked Cool fluoride toothpaste is based on its finding that the product is effective in helping to prevent caries, when used as directed". No artificial colors, preservatives, flavors, or sweeteners like saccharin. No animal testing or animal ingredients. Use: Helps protect against cavities. Questions 1-800-FOR-TOMS (1-800-367-8667). ©Tom's of Maine, Inc. www.tomsofmaine.com. BPA-free tube. Goodness = less in landfills. Recycle this and other packaging through the TerraCycle® collection program and earn rewards for your favorite nonprofit or school! Visit www.tomsofmaine.com/terracycle to learn how.