Superior Preference Permanent Haircolor, with Shine Serum, Cooler, Deep Blue Black 1BL

New. Forever. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. High tenacity dyes, rich luminous conditioning colorant. Pro-Precise Applicator. This Kit Contains: Color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Level 3. Permanent. New. Forever noir. Experience preference, our true gold standard of beautiful color and shine. Fade Resistant Technology: High tenacity dye molecules lock together in the hair fiber to help resist wash out and keep color fresh. Preference's Superior Fade-Defying Color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color wont fade-out, turn dull or brassy. Because You're Worth It. Questions? Need shade advice? Contact the experts at L'Oreal consumer care center 1-800-631-7358 or visit Made in Mexico.