SoftSheen-Carson Dark and Lovely Go Intense Ultra Vibrant Color, Passion Plum 68, 1 kit

Your favorite shades now come with powerful boosters for maximum color intensity and prismatic shine that pops on dark hair. Condition while you color with Olive Oil infused creme gel, nourishing even the most vivid shades for incredibly soft hair.
Perfectly balanced color dyes that deliver intense, visible, high reflect on dark hair
1st hi-pigment, hi-care color for African-American hair now with color and shine boosters
Spreads easily and evenly on all hair textures from natural to relaxed
Anti-drying creme gel color formulated with olive oil