Activates natural-looking highlights. For lighter blondes. John Frieda: London; Paris; New York. Cleanse and activate your highlights for natural-looking blonde. Formulated with sunflower and white tea, Sheer Blonde Highlight Activating Brightening Shampoo gently removes dark, dull build-up, so you can reveal a full spectrum of natural-looking highlights. Non-Colour Depositing: Safe for use on natural or colour-treated hair and for use on highlights & lowlights. For further information visit www.johnfrieda.com or call 1-800-521-3189 (USA). Made in USA.