Established 1912. With kale, matcha & green algae. Nourish & transform weak, dul curly, coily hair. Our Story: Sofi Tucher started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, african black soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisutre is her legacy. Through community commerce you help empower disadvantaged women to realize a brighter, healthier future. Moringa oil. Avocado oil. Power greens mix. Sweet Meadow Greens: Unveil your hair's full beauty potential. Our ultra-rich formula infuses hair fibers with intense moisture to help minimize breakage and strengthen weak strands. Instantly smooths rough cuticles for frizz-free styling. Specially formulated with fair trade shea butter and a power blend of Moringa, Avocado, Kale, Matcha and Green Algae, this nourishing formula leaves hair leaking it's healthiest with up to 7x more shine (When used as the fourth step in the 4 step power regimen). No sulfates. No parabens. No phthalates. No petrolatum. No mineral oil. sheamoisture.com. Certified B Corporation. Tested on our family for four generations. Never on animals. Made with fair trade shea butter. Cruelty free. No animal testing. Manufactured in the USA using globally sourced ingredients.