All natural. Think popped! Never fried. Never baked. All the flavor. Half the fat. The ultimate marriage of rich parmesan cheese and fresh roasted garlic. Think Popped!: Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor. So we found a new way to put it back into an all natural chip like you've never tasted before. Never Fried, Never Baked: We don't fry it (unhealthy). We don't bake it (undelicious). We take wholesome potatoes, apply heat and pressure, and pop! It's a chip. Then we season it with the finest ingredients for a snack so tasty, crispy and dip-able, you won't even notice that it's (we hesitate to say) healthier. Nothing fake or phony. No fake colors, no fake flavors, no fluorescent orange fingertips, no wiping your greasy chip hand on your jeans. No, really. No preservatives, no artificial flavors or colors, no cholesterol, no saturated fat, 0 grams trans fat. 50% less fat per 28g serving. Popped Parmesan Garlic Potato Chips: 4g; Regular fried potato chips: 10g. Product of USA.