Healthier rice for a healthier life. Natural source of antioxidants. Rice is life. 100% whole grain: 60 g or more per serving. Be Part of the Solution: Lotus Foods rices are selected for superior taste, fast and easy cooking, and nutritional value. We partner in fair trade with small family farmers to preserve local biodiversity and grow rice more sustainably. This means more healthy rice choices for you and your family, a cleaner environment, and improved quality of life for farmers. Better for You: Legend has it this ancient grain, referred to as longevity rice, was reserved for the emperors of China. Treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color, Forbidden Rice is a natural source of antioxidants called anthocyanins - purple pigments also found in blueberries and acai - but without the sugar. A dramatic presence on any plate, this wholesome rice cooks in only 30 minutes. Now you can eat like an emperor every day! Better for People: Forbidden Rice is grown on hundreds of small family farms in Heilongjiang, the Black Dragon River region of China's northeast provinces. Our price premiums translate directly into more income, better health, and brighter prospects for these families. Potent source of manganese. Excellent source of minerals: magnesium, molybdenum and phosphorus. A good daily source of protein, fiber and complex carbohydrates. Vegan. Contains anthocyanins. Studies have shown that anthocyanins are important antioxidants for maintaining health. Diets rich in whole grains and other plant foods and low in total fat, saturated fat and cholesterol may reduce the risk of heart disease and some cancers. Use in any rice dish or cuisine, from savory to sweet. Great for pilafs, puddings, salads, soups, stir-fries and stuffings. Makes a nutritious breakfast cereal, including jook. Or just enjoy steamed plain with a vegetable, seafood or meat entree. Non-GMO Project verified. Product of China.