Since 1901. Formulated for black men. Extra strength for coarse beards. Helps stop razor bumps! Closer shave than a razor. Works in 4 minutes lasts up to 4 days. Magic Razorless Cream Shave: the best way to get rid of razor bumps is to get rid of the razor! Works in 4 minutes. Lasts up to 4 days with a light fresh scent.