Non-drip creme. Nothing protects better (Compared to each leading competitor's top selling brand). New. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% long-lasting gray coverage. Rich, radiant color. Revitalized hair. Level 3. Triple protection color. Our richest color comes from our ultimate care. Only Excellence has a Triple Protection system to reinforce the internal structure of the hair and help protect from damage. Your color is radiant, grays are 100% covered, and your hair's youthful appearance is revitalized. Nothing protects better, nothing covers gray better (Compared to each leading competitor's top selling brand). Before: Pre-Color Serum with Ceramide. Helps protect fragile areas of the hair, particularly dry ends. Your hair is prepared to be colored evenly. During: Pro-Keratine Color Creme. Non-drip creme wraps every strand with Pro-Keratine Complex and colors beautifully. Nothing covers gray better (Compared to each leading competitor's top selling brand). After: Conditioning Treatment with Collagen. Replenishes and deeply conditions, helping to protect your hair after and in-between coloring. The result: Rich, radiant, perfectly even color. Long-lasting 100% gray coverage. Even fragile hair is perfectly protected for weeks. Easy application. Your choice of application tools to deposit color precisely and quickly. Applicator tip. Exclusive excellence color comb. Mess-free experience: Color so creamy rich, it completely wraps every strand. Won't drip a drop. What's inside: Pre-Color Serum, Permanent Color Creme, Developer Creme, Conditioning Treatment, Excellence Color Comb, Salon Gloves, Step-by-step guide (Instrucciones Bilingues). Questions: Call 1-800-631-7358 from anywhere in the continental US or visit our website at: www.lorealparisusa.com. Made in Mexico.