Charmin Ultra Strong is woven like a washcloth and just cleans better than the leading USA 1-ply bargain brand, so you can be Charmin clean and proud of it. It’s 4X stronger* and you can use less versus the leading USA 1-ply bargain brand. When you buy Charmin Ultra Strong Mega Roll toilet paper, you get a big, long-lasting roll because one Charmin Mega Roll equals 4 Regular Rolls**. We all go to the bathroom, those who go with Charmin Ultra Strong Mega Roll toilet paper really Enjoy the Go! (*when wet vs. the leading USA 1-ply bargain brand; **Based on number of sheets in Charmin Regular Roll bath tissue) Pack contains 12 Rolls (286 sheets per roll) of Charmin Ultra Strong Toilet Paper 1 Charmin Mega Roll = 4 Regular Rolls based on number of sheets in Charmin Regular Roll bath tissue Design inspired by washcloth-like cleaning; Strong 2-ply toilet paper to help clean better 4X stronger when wet vs. the leading USA 1-ply bargain brand; Clog-safe and septic-safe