25 loads (Contains approx. 25 loads measure just below bar 1 on cap). Dermatologist recommended. Free of dyes & perfumes. Contains no phosphate. how2recycle.info. www.tide.com. SmartLabel: Scan barcode with SmartLabel app for more info. Questions? 1-800-879-8433 For more ingredient information visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.