No artificial flavors. Vegan. No peroxide, no artificial sweeteners, no dyes, no SLS/sulfates, no brainer. Naturally friendly. Naturally whitening (With natural whitening ingredients). Whitens naturally. Prevents cavities. Strengthens enamel. Mind-blowing freshness. Say hello to a naturally whitening paste that tastes awesome and works brilliantly. Thoughtfully formulated with a calcium mineral blend that naturally whitens teeth. Its farm grown super-peppy peppermint and tea tree oil tame bad breath, and coconut oil moisturizes for extra friendliness. (hashtag)brushhappy. No artificial sweeteners. No parabens. Helps prevent cavities. ADA Accepted: American Dental Association. helloproducts.com. (hashtag)brushhappy. Learn more and smile more at helloproducts.com. Questions? 855-Hi-Hello (1-855-444-3556). 100% recycled paperboard + printed with soy inks. Leaping Bunny certified. Never tested on animals + vegan. FSC: Mix - Packaging. 100% Recyclable paperboard + printed with soy inks. Bye - Our tubes are BPA-free + contain no phthalates. Bonus. Globally sourced ingredients + made in the USA. Rock on. Other information: Do not use if safety seal is missing or broken.