Baking soda & peroxide whitening with tartar protection. The clean feeling of baking soda & peroxide plus whitening. Fights cavities. Taste good without the salty aftertaste. Fights tartar. Gentle on tooth enamel. Removes surfaces stains. To whiten teeth. Leaves teeth feeling smooth. Leaves mouth & breath feeling refreshed. For healthy teeth, brush twice a day floss daily, and visit your dentist regularly. www.pg.com. www.crest.com.