A dietary supplement. Non-GMO. Healthy pH Balance. Important for Bone Health. 350 mg of calcium. Now Coral Calcium is an excellent source of an alkaline from of Calcium that can help to support a healthy serum pH. In addition, Coral Calcium has naturally occurring trace minerals that are important for bone health, as well as for optimal enzymatic activity. Now Coral Calcium is not harvested from living coral reefs or even from the ocean environment, but from above-ground sources in an ecologically friendly manner. Natural color variation may occur in this product. Family owned since 1968. Quality GMP Assured. nowfoods.com. Please recycle. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.)