Gentle cleaning tastes great. Dye free. Fluoride free. Since 1970. Silly Enough for Kids - Serious Enough for Moms! Not everyone wants fluoride in their children's toothpaste. That's why we offer a choice! Tom's of Maine fluoride-free children's toothpaste uses naturally sourced calcium and silica abrasives to gently clean teeth. Plus, it has a natural fruit flavor your kids will love to brush with again and again! What makes a product natural and good? At Tom's it includes how we make it. No animal testing or namial ingredients. No artificial colors, flavors, fragrance, or preservatives. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Learn more about our Stewardship Model and what natural means for Tom's of Maine ingredients and their processing at: www.tomsofmaine.com. 1-800-For-Toms (1-800-367-8667). BPA-free tube. Terracycle: Goodness = less in landfills. www.tomsofmaine.com/terracycle.