New recipe now with milk. Our Story. Great ideas often come out of tough times, and times didn't get much tougher than 1932 in the midst of the great depression. That year, a few women who traded recipes conjured up an easy-to-prepare pie crust mix and named it Krusteaz (crust + ease). They went door to door, cafe to cafe, selling their creation. A lot has changed since 1932, but some things haven't. We're still a family business, and we still believe that nothing brings people together better than delicious food. Contents may settle. Product sold by weight not volume. Now this is my kind of bar.