Hydrate naturally. Never from concentrate. Like sticking a straw in a coconut. 100% natural. Jam-packed with naturally occurring electrolytes. More potassium than a banana (don't tell the monkeys) - potassium helps keep your body properly hydrated. No fat and no cholesterol (means big hearts & small butts). Hydrate and feel great! 100% juice. Gluten free. www.vitacoco.com. Tetra pak. Protects what's good. Born in Brazil.