Natural Value is a family business with a mission. We want to make a healthy lifestyle affordable for everyone. So we've found a way to lower the price of natural products without sacrificing quality. Minimizing our costs and streamlining the logistics of product distribution allows us to offer superior products at affordable prices. We appreciate your support and welcome your comments and questions. And be sure to visit our web site - www.naturalvalue.com. - Gary & Judy. A family business. Olives are a cholesterol free food.