Made with coconut oil & bentonite clay. My magic mud. Cleans polishes & whitens (Whitening from removal of surface stains) your teeth. Fluoride free. SLS free. Gluten-free. Non GMO. No glycerin. Vegan. Natural-cosmetics.cc. Natural cosmetics standard. NCS certified by EcoControl for European Markets, which is the highest standard in Natural Cosmetics in Europe. Further information included. Love more. Smile more. Jessica Arman, Founder & CEO, developed and transformed My Magic Mud from a simple home remedy into an international best seller. She now travels the world educating people about natural oral care. Find us online. Facebook/mymagicmud. mymagicmud.com. Made in the USA.