Since 1908, mrs baird's has stood for quality and freshness. Ninnie baird always said, "if you're going to do something, do it right." And we still uphold her values today. We start with the best Ingredients, we never rush the baking process, and the result is a bread of legendary softness, smoothness and taste that's enriched with 100 years of family tradition. A slice of mrs baird's history: in 1930, ninnie baird's sliced bread hit shelves for the first time. And, we've been slicing it ever since. We still let the dough rise twice naturally for added freshness like ninnie did. After a century of baking, we still don't think there's anything greater than mrs baird's sliced bread. Bread and other grain-based foods are at the foundation of the USDA food guide pyramid for a nutritious diet: mrs baird's white bread is enriched with essential b vitamins, folic acid, iron, and calcium. It's a low fat, cholesterol-free food. Grain group: make half your grains whole.