New. 3 of 4 (in a consumer test) women saw volume & length. 90% (in a consumer test) said it doesn't flake. 95% (in a consumer test) said it lasts all day. Soft wavy brush. Voluptuous volume & length. Makeup designer/Paris. Our 1st mascara for voluptuous volume & lush length with ultra sensorial application to fulfill your lash desires. Soft Wavy Brush: More than 200 bristles hold maximum formula for a dramatic volumizing charge to catch every lash. Smooth Guide Formula: Provides silky volume in one coat, intense at the gaze, soft to the touch. Removes easily with waterproof eyemakeup remover. Ophthalmologist and allergy tested. Suitable for sensitive eyes. Tested under dermatological control for safety. www.lorealparis.com. Made in USA of US and/or imported ingredients.