L'Oreal® Paris Feria® Black Permanent Haircolour Gel. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. 20 natural. One application. Get caught shimmering with Feria's most glistening, conditioning colour. Black leather is a natural shade that enhances your hair's natural tones. If you are looking to boost gold or red tones, select a warmer shade. To minimize red/orange tones, select a cooler shade. Pure shimmer. Silky conditioning. No appointment necessary. Not recommended on predominantly gray or heavily highlighted hair. Level 3 - permanent. Feria absolutely masters the art of shimmer. Multi-faceted colour with 3X highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. Silk & shimmer deep conditioning. Deep conditioning colour gel. Aromatic shimmer serum. Shimmer boost hydrating conditioner. Shimmering shades. Inspired by cutting edge fashion, Feria's prismatic colour spectrum is custom-blended by L'Oreal master colorists to make every shade shimmer with 3X highlights. No appointment necessary. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparis.com.