With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. L’Oreal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results Never leaves hair dull or flat Seals and smooths hair, never wrecks or ravages hair Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors