Light & fluffy. No artificial flavors. No artificial colors. No artificial preservatives. Just add water. Great idea often come out for tough times, and times didn't get much tougher than 1932 in the midst of the great depression. That year, a few women who traded recipes conjured up an easy-to-prepare pie crust mix and named it Krusteaz (crust + ease). They went door to door, cafe to cafe, selling their creation. A few years later that same entrepreneurial spirit led us to create the first-ever just-add-water pancake mix. A lot has changed since 1932, but some things haven't. We're still a family business, and we still believe that nothing brings people together better than delicious food. Life's about to get even sweeter. krusteaz.com. Facebook. Instagram. Twitter. Pinterest. (hashtag)krusteaz. Stay in touch! M-F 7am-4pm (PT) 1 (800) 457-7744. Contents may settle. Products sold by weight not volume. Carton made from 100% recycled paperboard minimum 35% post-consumer content. Please recycle.