The Original King's Hawaiian® Original Hawaiian Sweet Rolls. Est. 1950, Hilo, HI. Original Hawaiian recipe. Our Story: Back in the 1950s in Hilo, Hawaii, a young man named Robert R. Taira had a passion for baking. Working with the finest ingredients, he refined his recipe until he created a bread that was soft, sweet and irresistible. Today, three generations of the Taira family continue the legacy and the aloha spirit, staying true to the original recipe. Our rolls are wonderful warm from the oven or straight from the bag. Make them into sliders or bite-sized sandwiches. A pack of 24 delicious King's Hawaiian rolls means plenty to go around. Mahalo, from our ohana (family) to yours, The Taira Family. Try our other yummy breads: Round bread: Perfect for sharing, dip bowls and French toast! Mini sub rolls: Ideal for any sandwich at home or to go! Hamburger & hot dog buns: Make every grilling occasion special! For delicious recipe ideas, visit us online at: www.kingshawaiian.com. If you have any questions or comments, please email us at: khcares@kingshawaiian.com. Consumer care: (877) MY-KHCARES (877) 695-4227. Recyclable package. King's Hawaiian® is a registered trademark of King's Hawaiian Holding Co., Inc. © 2015 King's Hawaiian Holding Co., Inc. All rights reserved 2015.