Great taste - naturally. 65% less fat (than regular potato chips). Certified gluten-free. Kettle Brand Baked potato chips are made from real sliced potatoes, unlike many other baked chips you've tried. But that's not the only thing around here that's real - Real Farmers: Kettle has come a long way since our humble beginnings. Of course, we owe a great deal of thanks to our growers for providing us with the highest quality potatoes to make our delicious snacks. We wouldn't be here today if it weren't for our farmers. Some have been delivering to us for over 25 years! To thank them, each year we invite all of our farms to join us in celebration. We truly see each other as friends, with a proud kinship for offering nature's bounty. Kettle is proud to work side by side with our growers, and I thank the farming community every chance I get. Next time you see your local farmer, I encourage you to thank them too! - Lori Aljets, Kettle employee since 2006. Our Natural Promise: 0 grams trans fat; no preservatives; gluten free; Non-GMO oil and potatoes; made with natural ingredients. Guaranteed fresh and delicious through the Best Before date. Please note this date and the UPC code in all correspondence regarding this product. Kettle Brand Baked Potato Chips: 3 g fat (per serving). Leading Brand: 10 g fat (per serving). www.Kettlebrand.com. Product of USA.