Great Taste...Naturally™. Baked Potato chips used to be a healthy compromise. Less fat. Less taste. Less satisfying. Well, not anymore. Kettle Brand® Baked deliver real potato goodness, bold flavor, and nothing less than pure indulgence. We slice fresh, whole potatoes. Yes, a real whole potato. We toast each slice to a hearty, satisfying crunch. And season the chips with bold, mouthwatering flavors. In fact, they just might become your potato chip of choice. And that's no half-baked idea. Enjoy a satisfying chip with a gentle touch of sea salt. Simply sliced, toasted and seasoned to perfection. Real Sliced Potatoes Non-GMO Project Verified 0 Grams Trans Fat No MSG; No Preservatives Made with Natural Ingredients Certified Gluten Free Kosher Parve