John Frieda Sheer Blonde Go Blonder Lightening Shampoo. Go 2 Shades lighter*. London. Paris. New York. Gradually lightens for sunlit blonde. Get a lighter blonde that feels as good as it looks. Formulated with citrus and chamomile, Sheer Blonde® go blonder lightening shampoo renews blonde hair so you can go lighter without drying hair out. Colour depositing. Ammonia and peroxide-free. Safe for use on natural or colour-treated hair and for use on highlights & lowlights. *When using the go blonder system of shampoo, conditioner and spray. For further information, visit www.johnfrieda.com or call 1-800-521-3189 (USA). ©2015. Reg. U.S. Pat. & TM. Off. John Frieda®.