Jason® Nutri Smile® Anti-Cavity & Enamel Defense Orange, Cinnamon & Mint. Gel. SLS-Free With Fluoride. Gluten-Free. Antiplaque. Tartar Control. Fresh Breath. Net Wt 170 g e 6 oz. Born in 1959, Jason® brand was one of the first to offer personal care products without harsh chemicals. For over 50 years, we have delivered safe, wholesome, no-nonsense products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. Nourish your smile and defend your enamel, without irritating chemicals: Nutrismile® Toothpaste is a nutrient-rich, daily defense to keep your teeth and gums healthy and strong. High potency Vitamin C works with CoQ10 to strengthen tooth enamel by helping rebuild weak spots on your teeth. Fluoride helps prevent tooth decay, while a refreshing burst of Orange, Cinnamon & Mint freshens your breath instantly. For enamel defense plus fresh breath, use Jason® NutriSmile® toothpaste and mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. The Jason® Toothpaste promise: No sodium lauryl / laureth sulfates. No preservatives. No artificial colors. No artificial sweeteners. No saccharin. No propylene glycol. Use: Prevention of cavities. Hain Celestial. FSC packaging made from recycled material. Recycled. Questions or Comments Call Toll Free 1-877-JASON-01 weekdays from 7am-5pm MST. Visit www.jason-personalcare.com. © 2013 The Hain Celestial Group, Inc.