Sets firm structure. No flaking, long-lasting. Firm Hold, Polished Finish: Lock in a bold, sharp look that won't fade throughout the day with this powerful gel that doesn't dry or damage hair. Work a small amount evenly through towel-dry hair, adding more as needed. (A little goes a long way here). For added slickness, comb through wet hair. Rinses out easily. Made by scientists, with feelings. harrys.com. Made in UK, ingredients sourced worldwide.