King's Hawaiian® Savory Butter Rolls. The Original. EST. 1950. Our story. Back in the 1950s in Hilo, Hawaii, a young man named Robert Taira had a passion for baking. Working with the finest ingredients, he refined his recipe until he created a bread that was soft, sweet and irresistible. Today, three generations of the Taira family continue the legacy and the aloha spirit, using wholesome ingredients like real butter. Our rolls are wonderful warm from the oven or straight from the bag. Try them with sliders or to make bite-sized sandwiches. A pack of 12 delicious rolls means some for you and some to share. Mahalo, from our ohana (family) to yours, The Taira Family. Dairy. Made with real butter. Try our other irresistible flavors: Original Hawaiian sweet & honey wheat. King's Hawaiian flavors complement any meal! Wholesome ingredients make all our products irresistible! Recyclable package. Consumer care: (877) MY-KHCARES (877) 695-4227. For delicious recipe ideas, visit us online at: www.kingshawaiian.com. If you have any questions or comments, please email us at: khcares@kingshawaiian.com. King's Hawaiian® is a registered trademark of King's Hawaiian Holding Co., Inc. All rights reserved 2015.