Inspired by the passion and creativity of our founders, Häagen-Dazs is tapping into a new generation of diverse tastemakers to share their own personal definitions of luxury and let their individuality shine. To us, luxury is something that should be enjoyed by the many instead of the few. It shouldn’t be narrow and exclusive; it should be sprawling and ever-changing and ever-inspiring. Because whatever luxury means to you - That’s Dazs.