essie, America's nail salon expert since 1981, inspires an obsession for color that has been at the heart and soul of the brand since its beginning. essie is impeccable, feminine and playful, offering a portfolio of nail products and a diverse palette of colors that includes: essie original, a vast range of iconic and on-trend nuanced colors, gel couture , 2-step longwear system, TREAT LOVE & COLOR advanced color and strength, and new expressie, quick dry on-the-fly polish. the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world, essie is beloved for its salon-quality nail polish formulas and witty shade names. whether in salon, at home, on the runway or red carpet, essie believes in bringing people together through color; something powerful, collectible, personal and so much fun.