Rich conditioning color. True-to-tone color and brilliant shine. No. 1 haircolor designed for women of color. With moisture seal creme. Up to 100% gray coverage. No. 1 haircolor designed for women of color (Based on IRI unit sales in US of haircolor products formulated for women of African descent sold in the 52 weeks ending 9/7/14). Dark and Lovely Fade Resist delivers vibrant, fade-resistant color and shine with exclusive Moisture Seal Creme for double conditioning power - during and after color. Fade Resist delivers: low ammonia and non drip liquid formula; rich, moisturizing ingredients, aloe vera and sunflower; plus after color conditioner with multiple applications. Specifically designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious color. With moisture seal creme. Our super-rich conditioning formula wraps the hairstrand to help protect it from dryness and damage, even after multiple shampoos. Locks in shine to illuminate color. Helps protect colored hair from breakage. Leaves hair smooth and silky. SoftSheen Carson Laboratories advanced research African hair and skin. Questions/comments? Please call us toll-free in the US 1-800-442-4643. softsheen-carson.com. This Kit Contains: Applicator Bottle Containing Cream Developer; Bottle of Permanent Haircolor; Moisture Rich Conditioner Tube; Instruction Sheet with Plastic Gloves. Made in Mexico.