Maximum Moisturization System. Fade-resistant colour technology. Dark & Lovely Hair Colour has been enhanced with a new fade-resistant colour technology. The new formulation is designed to help improve colour resilience while maintaining the radiant colour that you love. Formulated for women of colour, Dark & Lovely introduces Generation 2000 Hair Colour technology featuring Quadro-Conditioning! This advanced, 4-step conditioning system gives your hair maximum moisturization, and delivers vibrant, true-to-you colour. 1. Maximum Moisturizing Permanent Shampoo-in Hair Colour helps maintain your hair's natural moisturization. 2. Maximum Moisturizing Developer Creme is synergy with Hair Colour, helps to moisturize and protect during the colouring process. 3. Conditioning Shampoo gently removes hair colour residue without stripping colour. 4. UltraCholesterol deeply conditions, helps strengthen and seals-in natural sheen. Plus, we've improved the colouring experience with a pleasant scent and no-mess, liquid-to-gel formula. Get lovely with true, maximum moisturizing hair colour from Dark & Lovely! Dark and Lovely Permanent Hair Colour Consultation: The shade guide on the top of this box shows the colour results you may achieve with this shade. Your hair colour results will be a combination of your current hair colour and this shade. You may need to purchase two hair colouring kits if you have long hair. Dark and Lovely Permanent Hair Colour Features: Instruction Guide & Gloves, Maximum Moisturizing Permanent Shampoo-In Hair Colour, Maximum Moisturizing Developer Creme in Applicator Bottle, Conditioning Shampoo, UltraCholesterol Conditioning Treatment.