Made with real cheese Gluten free. Pure deliciousness. At simply, our snacks are made with ingredients you can feel good about and come from the brands you love. We call this pure deliciousness. Crafted with real cheese, these snacks are dangerously cheesy, crunchy and delicious. No artificial flavors, colors. fritolay.com. SmartLabel: Scan for more food information. 1-800-352-4477 call for more food information. Questions or comments? 1-800-352-4477 Weekdays 9:00 am to 4:30 pm CST. Email or chat at fritolay.com.