Sourced non-GMO pledge. For more information on our sourced non-GMO pledge, visit bobsredmill.com/non-gmo. To your good health. - Bob Moore. An employee-owned company. You can see our quality! Simply sweet. Bob's Red Mill Date Sugar is made from premium quality Deglet Noor dates. The flavor is lightly sweet with delicious butterscotch notes. Date sugar is an alternative sweetener that can be used in many baking recipes as a one-to-one replacement for white sugar or brown sugar. Dear friends, As a boy, I loved helping my grandmother make her famous cinnamon rolls. She told me her secret was simple: always use the very best ingredients. As I grew up, I took her words to heart.am proud to say my grandmother would approve of the superior date sugar you'll find in this package. It is nothing less than the very best! Happy baking, - Bob Moore.