Naturally flavored. Ready to bake rolls. Per 1 Roll with Icing: 160 calories; 3 g sat fat (15% DV); 290 mg sodium (12% DV); 10 g sugars. Real savings. Highest quality. Every day. If you're not completely satisfied with this product, please contact us at www.essentialeveryday.com or 1-877-932-7948.