Estd 1945. Oat is the first ingredient in this scap-soothing, farm-fresh inspired blend infused with cotton fiber for gentle cleansing and ultra-lightweight moisture. We believe that beautiful hair starts at the root. We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That's why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times. aveen.com. Question? aveeno.com. Not tested on animals. Made in USA with US and/or imported ingredients.