Made with Goodness!• 1st ingredient is organic fruit.• 97% real fruit & fruit juice.• No artificial flavors, synthetic colors or preservatives. Meet Bernie!Bernie was Annie’s pet Dutch rabbit. Annie chose him to be our official "rabbit of approval," representing the simplicity, care and goodness in all of our products. We work with trusted suppliers to source only non-GMO ingredients. USDA Organic Non-GMO Project Verified Sweetened with Only Real Fruit & Fruit Juice Gluten Free Gelatin Free