12 weeks freshness. HE safe for all washers. Compare to Downy Unstoppable Tide original scent (This product is not manufactured or distributed by The Procter & Gamble Company, owner of the registered trademarks, Downy Unstoppable and Tide Original Scent. Patents pending). 100% quality & trust guarantee. Quality guaranteed or your money back. For product questions or concerns, contact us at 1-877-846-9949. Product of USA.